Definition of Video Marketing

If a photo’s worth thousand words, then what proportion more valuable is video? That’s the idea of video marketing, a forward-facing marketing strategy that engaging video into your marketing campaigns.

Video marketing are often used for everything from building good customer rapport, to promoting your brand, services or products. Additionally, video marketing can function a medium to present how-to’s, promote customer testimonials, live-stream events and deliver viral (entertaining) content.

How Video Marketing Works

On the surface, the how of video marketing is pretty simple: Your brand creates videos that, drive sales, promote your company, raise awareness of your products or services, or engage your customers. In practice, it’s a touch more complicated. Like many of your marketing efforts, video marketing is data driven, so you’ll want to watch various metrics and track customer engagement.
The benefits of video marketing

Video helps you connect together with your audience. Today, such a lot of a company’s marketing efforts are designed to assist build trust. Video is that the bridge that links what you tell who you actually are, allowing customers to see behind the curtain and obtain to understand your brand.
Video is an SEO gold mine, helping build backlinks to your site, driving traffic to your site and boosting likes and shares (which can effect search rankings). And let’s not forget that YouTube is owned by Google, so make certain to post your videos to YT and tag, tag, tag with keywords/key phrases!
Videos boost information retention. If your customers hear something only, they’re likely to retain about 10% of that information three days later; against this , if what they hear is amid relevant imagery, they’ll retain a mean 65% of that information three days later.
In 2017, video content will account for an approx. 74% of all online traffic. Your customers love video. Would-be customers also love video, which suggests good video marketing can attract new visitors.