How to Increase Sales Ecommerce Website
Are you making it easy for customers to make decisions and check out? Here’s how to remove obstacles and increase sales on your eCommerce site.
Successful eCommerce results are shaped by understanding what customers want and how they want it.
The essence of a frictionless shopping experience is making it easy for customers to make a decision and check out.
This is how to increase sales to an eCommerce site.
1.Know Your Buyer Person
To reach your ideal consumers, you first need to know who they are.
Creating a buyer persona is a needed sales technique and should be one of the first steps in developing the brand’s marketing strategy. But if you do not already have one, it’s never too late to get your team together and get to work.
A good buyer persona should include at least the following information;
Who are they?
Information about the customer’s general demographic profile, family situation, job, identifiers (personality, how she or he prefers to be contacted…).
How can your company help her or him?
Your primary and secondary objectives and challenges.
What are their motivations when selecting your products and services?
How will you reach him?
What are the best marketing and sales messages?
If you already have an active brand ecommerce website, a very useful hack to start building your buyer persona is to check your Google Analytics. Here you can search out information about your visitor’s age, the gender they identify with, their main interests and the user profiles that convert more.
2. Optimize Your Online Store
Online sellers can adapt to different channels, such as distributor stores or Amazon, Flipkart type sites. But investing in your own online store provides you with direct contact with customers and allows you to get a lot of valuable details about them.
For your eCommerce to be successful, it must be well designed and optimized. Aninconvenient, time-consuming page with unclear information will have a negative impact on your conversions. In the same way, a site where the user can clearly find what they are looking for and buy in a few clicks will cause the conversion rate to multiply.
Therefore, in order not to waste the organic traffic that comes to your store, take into account these key aspects:
- Accessibility from mobiles: Today, users are increasingly making purchases directly from their mobile phones. Ensure your website is generating a good experience on all devices (Mobile or Desktop). Your website should have a creative design and loading times that are as short as possible.
- User experience (UX): UX is in charge of generating positive sensations when interacting with a system (in this case, your ecommerce website) and optimizing the processes. This type of experience not only improves conversion rates but is also part of your brand image.
- SEM and SEO: If you want to sell more online site, users must be able to search you easily, so search engine advertising (both organic and paid ad) is your ally.
3.Create Differentiated Landing Pages
Landing pages are crucial for eCommerce success. A landing page is a page on your website where a visitor reaches.
To create attractive landing pages, the first-step is to find a structure that works. In general, the simpler and clearer a landing page is, the best. Create a separate landing page for each of your best products, or at most, one page for each range of related products. This way, it will be much simpler for you to analyze what is going on and understand how to optimize your online marketing.
4.Make It Easy For Your Customers
As you know, visitors are used to getting what they want with just a few clicks. If your purchasing process has any obstacles, visitors are more likely to abandon the sale and go to the competition. To avoid this trajectory, follow these tips:
Easy purchase process:
In generally, the fewer clicks, the better, but always offering the user the information they need at each step. A best example in the industry is Amazon and Flipkart, which has designed a system with which users can buy a product with just one click… making resisting more difficult than ever.
Low shipping costs:
Whenever possible, shipping should be free.
The payment methods available:
Think that each user has their own preferences in this regard, so you require to have all the bases covered: PayPal, Debit cards, credit cards, transfer, or even cash on delivery.
Avoid extra charges:
Nothing annoys a buyer more than going to payment for a product online and realizing that the price is higher than they thought. If you are going to apply additional charges to the price of a product, always indicate it as clearly and early as possible.
Fast delivery dates:
Clearly indicate when the order should arrive at the buyer’s home.
Good return policy:
A leader in the industry who does this well is as soon as possible, which offers the possibility of making free returns for 28 days after receiving the order. Whatever the conditions are, it’s always important to make them clear and to keep to the promises made.
5.Take Care Of Your Image
They say that a “picture is worth a thousand words”, and nowhere is this more true than in online sales. Since users will not be able to see, touch, or try on your product, it is required to give them as much visual information as possible.
Have high-resolution pictures of the product from different angles, taking care that they fit with the general aesthetics of the website. If you want to go further, 3D product demonstrations and videos can be a great help in convincing potential buyers.
6.Provides Added Value
To stand out from the competition, you require to add something extra to your products and services, and one of the best ways to do that is through content creation.
Creating content related to your brand will help increase the visibility and SEO positioning of your site, as well as positioning you as an expert in the market. One of the most typical and effective ways to do this is through a brand blog or articles, in which content can be disseminated through different social platforms. To succeed, follow these two tips:
- Develop a content plan: Like any other sales technique, your blog must respond to the general goals of the company and have a well-thought-out strategy behind it. Therefore, before launching yourself into the pool, you essential to have a content plan that includes the frequency and type of publications and even a calendar.
- Alternate between different formats: Infographics, Videos, downloads, image galleries… there are many alternatives that go beyond simply written text posts. Be sure to include a different format in your content plan and discuss which ones work best for your audience.
7.Use Recommendations/ Testimonials
Word of mouth marketing is one of the most effective sales techniques. Naturally, customers tend to trust other users more than brands, so recommendations or reviews play a very important role when selling online.
When designing your website, there are 2 basic techniques you can implement to reinforce the social test:
- Include clearly visible sharing buttons:
This way, you will motivate users to post your content (or even your products) on their social networks, which will naturally attract more visitors.
- Add recommendations and testimonials to your website: Seeing other people’s stories helps visitors to better connect with your products and services and see how they could help them in practice. In the case of B2B(Business to Business) marketing, you can also include the logos of brands that have already worked with you.
8. Harness the power of email marketing:
Email marketing is the best tool for increasing eCommerce sales, and it continues to prove its effectiveness year after year.
Email offers you a direct and personal way to communicate with your audiences, which can be adapted to different strategies and moments in the purchase cycle.
9. Use Social Ads To Promote Your Brand
Social ads are an excellent platform to implement many sales techniques: attracting downloading an application, subscribers, remarketing, or even displaying a customized product catalog.
Another benefit is that Social Ads have a lot of targeting options that you can’t find on other platforms. Since social networks have a lot of information about their visitors, you can take advantage of it to launch very specific campaigns.
If we combine the power of segmentation with the many formats and types of campaigns, we see that this type of advertising allows us to reinforce our online sales with maximum precision.
10.Create A Sense Of Urgency
Another great classic marketing trick is to warn the user that they only have a limited time to take advantage of a particular offer, or that stocks are limited. This is a very common copywriting tool. This way, the visitor feels the urge to take benefits of it as soon as possible.
If you decide to use this resource, display the limited offers prominently on the homepage of your website and in your advertising campaigns on social networks and search engines. It is also a very good idea to create a specific landing page for each of the offers.