How to improve e-Commerce business
What does the phrase e-commerce bring to mind? eBay? Amazon? Steam? Most people know the big names, and understand that it refers to buying and selling services and products online. What they might not understand is that the concept of eCommerce has grown immensely in current years. Most businesses, be they small or large, perform at least some transactions online, whether business to consumer or B2B services and products. Even local brands and indie bands can set up a small e-store to sell merchandise directly to their customers.
It is an amazing opportunity, but the sheer size of the market makes for a lot of competition and abundant opportunities to make mistakes. If you are just starting out, the overwhelming choice is enough to freeze your efforts in their tracks. You will have to work smart if you want your e-commerce strategy to succeed, so today, we are going to cover ten essential steps for improving your site, increasing your revenues, and rising to the top of the eCommerce ladder.
1 Optimize for mobile
Today’s topmost demand is mobile optimization, enabling customers to multitask while on the go. Everyone is using an Android mobile device, so this is where you have got to be. Statista claims that mobile devices account for 48% of all web page views. What’s more, all new websites are being indexed using Google’s mobile-first indexing. Google’s indexing, crawling, and ranking systems will now utilize the mobile version of your web page to rank you for mobile-initiated searches.
2. Maximize loading speeds
People are busy and have shorter attention time spans. They expect rapid responses. Visitors will leave a slow response site. People expect you to offer them a speedier and smoother shopping experience. So if your website fails to upload rapidly, you are at risk of losing your customers.
3. Make it easy to navigate
A cluttered website with poor navigation can easily confuse and disorient people. The design should guide customers through your store. If you have poor website design you chance’s to lose customers.
Make it simpler for shoppers to explore all the options that your brand is offering. This online e-commerce giant has extensive vertical navigation links. They do not clutter the page and keep the whole website fully accessible.
4. Personalize the experience
People are continually busy, trying to squeeze in tasks while waiting in line or during lunch break. Establish a more meaningful relationship with customers by personalizing content. Provide suggestions based on prior transactions. Help people search for products that they are more likely to approve of. Not only does this speed up the shopping procedure, but it also finalizes a sale in the shortest time possible.
5. Create great product information
Before buying anything from a store, you are tempted to examine it thoroughly. The online world has limitations in this respect. To fill up the gap, you require to highlight concise, compelling product details alongside clear, engaging photography. Details should be comprehensible and visible.
6. Experiment with interactive design
You are losing consumers running your business on a simple site. Cater to the consistent essentials of your customers with a seamless online experience through interactive design. It allows you to engage actively, interact, and automate the visitor’s experience, thereby improving their UX.
7. Implement simple and secure checkout processes
Once a customer finds a product and decides to buy it, you need to seal the deal as quickly as possible. Improve UX by streamlining the process as much as possible.
More importantly, provide a secure environment where consumers don’t doubt your website. For instance, customers are more likely to trust sites with SSL(secure sockets layer) certificates. Since eCommerce deals with sensitive personal data and financial data, consider selecting WordPress eCommerce plugins and extensions that will secure your website.
8. Get on social media
Whether it’s a compliment or complaint, it will be on social media. It is one of the best ways to connect with your consumers, whatever platform they are on. Maintaining an active presence on multiple platforms helps consumers feel valued. Acquire vital reviews about your brand and smoothen out any issues that are occurring glitches in a user’s experience.
Testimonials allow customers to relate to one another. Reviews help visitors to develop trust in your brand, clearing up doubts, and creating a better UX.
9. Offer virtual assistance
As we mentioned earlier, customers demand attention. Posting regular updates on social media, writing blogs or articles, or uploading videos/GIF is a great way to offer additional assistance. Today, phone support, email, and social media are all widely considered standard practices.
10. Establish trust through transparency
Customers are in the search for information. They need to be able to make informed decisions. Since all successful businesses are constructed on the foundations of trust and transparency, you require to provide the answers to your customer’s queries.
Information about product details, shipping, and delivery regulations, exchange and return policies, additional costs, etc. should be easy to comprehend. When you establish expectations upfront, consumers are satisfied that you live up to them.